Exterior architectural signs are an essential part of a business’s image and marketing strategy. They provide information, direction and recognition to customers and visitors, and they enhance the overall visual appearance of a building. In this article, we will discuss the different types of exterior architectural signs, their applications, and their significance in establishing a brand image.
Sign Types of Exterior Architectural Signs System
1) High Rise Letter Signs
High rise letter signs, also known as channel letter signs or 3D letter signs, are popular among high-rise buildings and skyscrapers. Made of metal, acrylic or glass, these signs are raised off the building exterior and provide a three-dimensional effect. They are durable and visible from great distances, making them ideal for large-scale advertising.High rise letter signs are a great example of how exterior architectural signs can enhance a business’s brand image. The use of bright colors, unique fonts, and creative logo designs make these signs stand out and grab the attention of passersby. They are often used to showcase the name of the building or renting tenants, or to promote a particular brand or service.
2) Monument Signs
Monument signs are large, freestanding signs typically placed at the entrance of a property or facility. They are generally made of solid materials such as stone, brick, or concrete, and often feature the business name or logo in a clear and legible font. These signs are a great way to make a statement and add a touch of elegance to a property’s exterior.
Monument signs offer a sense of permanency, which is important for businesses seeking to establish themselves as reliable and trustworthy. They are often used to mark the entrance to a business park or shopping center, or to identify a building or campus. They can also serve as landmarks for customers and visitors, making them easier to find and navigate.
3) Facade Signs
Facade signs are signs that are attached to the facade of a building, typically above the storefront or entrance. They are often made of materials such as metal, glass, or acrylic, and can be illuminated or non-illuminated.Facade signs are designed to give a business a professional look and to promote brand awareness. They are the first thing customers see when approaching a business, and so they play a crucial role in creating a lasting impression. A well-designed facade sign can convey the style and tone of a business, and instantly communicate what the business offers.
4) Vehicular & Parking Directional Signs
Vehicular and parking directional signs are essential to guide customers and visitors to their destination. They are typically placed along roads, driveways, and parking lots, and provide information such as speed limits, directions, and parking instructions.Vehicular and parking directional signs help to create a smooth flow of traffic and avoid confusion or congestion. They enhance safety and convenience, as they make it easier for customers and visitors to find their way around a property. These signs are particularly important for businesses with large parking lots, such as shopping centers, airports, or hospitals.
Significance in Establishing a brand image
The primary significance of exterior architecture signs is their role in establishing a brand image. A business’s brand is its identity in the marketplace, and it is the customers’ perception of the business’s values and quality. Exterior architectural signs play an important role in conveying this perception to customers and visitors.
A well-designed architectural sign speaks to a business’s professionalism, reliability, and trustworthiness. It can enhance the customer’s perception of the business’s quality and values, and create a strong positive association with the brand. This can lead to increased customer loyalty and new business opportunities.
Overall, exterior architectural signs are an essential part of a business’s image and marketing strategy. They provide information, direction and recognition to customers and visitors, and they enhance the overall visual appearance of a building. The different types of exterior architectural signs, including high rise letter signs, monument signs, facade signs, and vehicular and parking directional signs, each play a unique role in establishing a brand image and enhancing the customer experience.
Post time: Jun-09-2023
